Brand Story

Brand Story

VievienneSabo was a real woman. She lived in a romantic time – in Paris in the 1930s, read chemistry at the Sorbonne and was in love with her fellow student Louis
Like other French women, Vivienne adored powder, mascara and lipstick. She dreamed of her own line of make-up. In the university’s laboratories Vivienne and Louis created new formulas and textures for lipsticks, resistant eyeliners and mascara with a non-clump effect for eyelashes. 
Vivienne and Louis had a deep passion for each other, Paris and violets. Coincidentally Violet was the favorite flower of Joséphine de Beauharnais, who was the only true love of Napoleon Bonaparte. Violets seemed to bring good fortune to young lovers and as a result Louis never come to his darling without at least one single flower.
Vivienne and Louis had a deep passion for each other, Paris and violets.
In today’s world Vivienne would be famous. She could have been the owner of a Parisian perfume fashion house like Helena Rubinstein, Elizabeth Arden, or Estee Lauder. It was not to be. World war II broke out in 1940 and Louis joined the Rebellion Forces. He gave to his darling a pot of violets as a going away present. Sometime had passed without word from Vivienne’s beloved Louis. One day the pot of Louis’s flowers wilted. A week later she got the news that Louis had passed away.
Vivienne was heart broken and slipped away and never to be heard from again. Her trail was lost in post-war Europe. The history of her beautiful love was so inspiring that helped to create the brand that is filled with so much romance and genuine Parisian femininity!
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